Google has released multimodal search performance reporting in Search Console so publishers can track how their content appears in visual and multimodal search experiences.

Semrush released a tool to help SEO practitioners track and measure AI Overviews' impact on their campaigns.

Agencies now need to measure client visibility, positioning, sentiment, and citations in AI search engines—and AgencyAnalytics has built tools to do it.

Google integrated its Gemini Omni model into Ads Asset Studio to let advertisers generate multi-format video creative from briefs and brand assets.

Microsoft Clarity now lets SEOs measure how much AI crawlers scrape from their sites versus how much traffic they send back.

LinkedIn has released a new playbook focused on using AI to optimize professional profiles for better discoverability and credibility.

Microsoft Clarity now lets users segment AI citation data by branded and non-branded queries to better understand AI visibility across both brand-specific and generic discovery.

Google Search Console now lets creators track how their Instagram, TikTok, X, and YouTube content performs in Google Search and Discover.

Google is expanding its Data Manager and Meridian measurement tools with AI-powered features and broader platform integration to help marketers analyze first-party data and incrementality.

Microsoft Advertising is rolling out AI Max globally, bringing automated search term matching, creative generation, and landing page selection to Search campaigns with opt-in controls.

HubSpot unveiled a major platform redesign centered on AI agents that coordinate specialized tasks based on business context rather than requiring users to select individual tools.

Google made AI performance insights generally available in Merchant Center and eased Universal Commerce Protocol integration.

Google is adding multi-campaign A/B testing, brand and location control support, and enhanced forecasting tools to AI Max for Search campaigns starting in September.

Suganthan released a free classifier tool to identify and categorize seven types of AI-generated conversations appearing in Search Console data.

Microsoft Clarity has released an AI-powered Scrape-to-Referral insights report to help identify competitor threats and lost organic visibility.

Moz launched an MCP server that lets marketers query its API via plain-English prompts in Claude, ChatGPT, and other MCP-compliant AI tools to generate instant SEO dashboards without custom coding.

Google Analytics now includes a campaign diagnostics tool to help users troubleshoot missing aggregate identifiers in their data.

SEOFOMO News reports on a free browser extension that checks whether your site appears in AI-generated answers and scores page AI-readiness.

Google Ads Editor 2.13 now supports AI Max in Shopping campaigns, bringing automated text generation and other AI features to offline campaign management.

Search Engine Journal is hosting a webinar where STAT's Tom Capper will discuss how to measure AI Overviews and LLMs for enterprise SEO.

Meta released Muse, an agentic AI tool designed to help small businesses streamline workflows and integrate with partner apps.

Meta unveiled an enterprise AI platform featuring Muse agents, APIs, and code tools to automate business operations.

YouTube is testing a conversational AI editing feature that lets creators refine video projects using natural language commands.

YouTube is adding custom feed options and Shorts series organization tools, plus AI features, to help creators engage audiences amid the microdrama trend.

Jon Miller, Marketo's co-founder, launched Phave, an AI-powered marketing automation platform designed to replace legacy systems with AI reasoning and dynamic personalization.

Pinterest introduced an AI-powered campaign optimization score that helps Performance+ advertisers evaluate and improve ad elements.

Semrush published 16 ready-to-use MCP prompts for Claude and ChatGPT to streamline keyword research, competitor analysis, content work, and reporting.

Pinterest announced visual search ads and an AI room redesign tool at its annual event.

Meta rolled out no-code tooling for WhatsApp Business users to deploy third-party AI agents.

Google Search Central is hosting a three-day deep-dive conference in Barcelona from September 30 to October 2, 2026.

Salesforce unveiled Koa, a reasoning model trained specifically on CRM workflows, positioning specialized AI models alongside general-purpose ones for different marketing tasks.

Pinterest and Nvidia expanded their partnership to improve the platform's AI-driven content discovery capabilities.

Google Search Central Blog confirms Search Central Live is returning to India in 2026, held in Bengaluru.

Google added AI-driven data audit capabilities and targeting promotion tools to its Data Manager platform.

GatherUp partnered with The Transparency Company to integrate fraud detection and review authentication into its reputation management platform, helping businesses comply with FTC rules against fake reviews.

GatherUp released Auto Reply Templates, an AI-powered feature that automatically matches pre-written review responses to incoming reviews based on sentiment.

SEO For Paws, a free virtual conference benefiting a charitable cause, returns with speakers including Barry Schwartz and Glenn Gabe discussing search in the AI era.

Marie Haynes built an MCP server that lets Claude and other AI agents query her 15-year archive of Google algorithm updates.

Meta released Muse, a free AI-powered chatbot available as an app and in-stream feature that answers questions and facilitates purchases.

Google has added AI search intent, terms, and attribution metrics to its Merchant Center AI Performance Insights report, which began rolling out to more regions this month.

Search Engine Land is hosting an SMX Now webinar on entity audits that teaches practitioners how to identify gaps between their declared schema and Google's NLP understanding.

Semrush is hosting Spotlight, an AI visibility conference in London on October 13, based on proprietary research claiming AI search converts 4.4x higher than organic and 85% of topics lack clear ownership.

Google rolled out DM links, real-time travel data, and personalized hotel promotions within Demand Gen ads.

Microsoft Advertising has released a new Search term landing page reporting template to provide performance insights for its AI Max feature.

Google rebuilt its Ads API Developer Assistant as a plugin architecture (v4.0.0) with AI agent support for validating GAQL queries, generating integration code, and troubleshooting API issues in real time.

Wix unveiled Symphony, an AI agent platform designed to automate workflows and business operations for small and medium-sized businesses.

Webflow expanded its OpenAI partnership to include Codex, adding new AI-powered Skills that let users automate common site workflows through natural-language prompts without coding knowledge.

X has rolled out an MCP server that lets advertisers plug their campaigns into any AI tool to automate promotion management.