Google Merchant Center AI Performance Insights gains AI search intent, terms, and attribution metrics
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TLDR
Google has added AI search intent, terms, and attribution metrics to its Merchant Center AI Performance Insights report, which began rolling out to more regions this month.
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Google expanded the Merchant Center AI Performance Insights report—which launched in July and started rolling out to additional regions earlier this month—with three new metrics: AI Search intent, AI Search terms, and AI attributes. These additions give e-commerce merchants deeper visibility into how AI-driven search behaviors affect their product performance.
Topics:AI & Machine Learning in SEO
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