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Google Merchant Center AI Performance Insights gains AI search intent, terms, and attribution metrics

35
Product announcement

TLDR

Google has added AI search intent, terms, and attribution metrics to its Merchant Center AI Performance Insights report, which began rolling out to more regions this month.

Optimixed Overview

Optimixed's original report on this story.

Google expanded the Merchant Center AI Performance Insights report—which launched in July and started rolling out to additional regions earlier this month—with three new metrics: AI Search intent, AI Search terms, and AI attributes. These additions give e-commerce merchants deeper visibility into how AI-driven search behaviors affect their product performance.

Topics:AI & Machine Learning in SEO
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