Salesforce introduces Koa, a CRM reasoning model built to handle complex sales and service workflows

Salesforce introduced Koa at Dreamforce, a reasoning model developed with Nvidia that's trained on CRM-specific workflows rather than general-purpose tasks. Built on Nvidia's Nemotron 3 Super and trained with proprietary synthetic data from Salesforce's decades of CRM experience across 14 industries, Koa is designed to handle multistep operations like lead qualification, account review, and workflow triggering—tasks that require understanding business context beyond simple text generation. The model runs on Salesforce's infrastructure without crossing customer data boundaries, and pilot customers include 1-800Accountant, Baxter Credit Union, and Formula 1, with general availability expected in U.S. regions this winter. Salesforce is simultaneously expanding integrations with Google (Gemini models) and AWS (Amazon Bedrock), suggesting a shift toward using different specialized models for different marketing tasks rather than relying on a single general-purpose AI.