Microsoft Advertising Rolls Out AI Max Globally With Automated Targeting, Creative, and Landing Pages
TLDR
Microsoft Advertising is rolling out AI Max globally, bringing automated search term matching, creative generation, and landing page selection to Search campaigns with opt-in controls.
Optimixed Overview
Optimixed's original report on this story.
Search Engine Land reports that Microsoft Advertising has begun a global rollout of AI Max, a suite combining broader search matching, automated creative generation, and dynamic landing page selection for Search campaigns. The feature set includes search term matching to reach conversational queries on Bing and Copilot, text customization powered by existing creative assets, and final URL expansion to match users with the most relevant landing pages, all while offering advertisers brand controls, URL rules, and ad group-level settings to manage automation.