HubSpot rebuilds its platform around AI agents, launching Breeze Assistant and Smart CRM automations

MarTech reports that HubSpot introduced a redesigned platform built around Breeze Assistant, an AI agent that coordinates specialized agents to complete complex tasks like campaign planning and proposal generation. The overhaul centers on Growth Context, which consolidates company, team, and customer data to feed into the assistant and a new Smart CRM that automatically captures and syncs calls, emails, and meetings. Context Home provides visibility into data completeness and identifies gaps. The platform now integrates with ChatGPT Ads and Microsoft Advertising, and extends the agent-coordination model into sales workflows through a Prospecting Agent, Mobile Notetaker, and Deal Progression features.