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Google Brings Gemini Omni Video Generation to Asset Studio in Google Ads

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Product announcement

TLDR

Google is integrating Gemini Omni into Google Ads' Asset Studio to let advertisers auto-generate multi-format video creative from briefs and brand guidelines.

Google DeepMind's Gemini Omni model now powers video creation tools directly within Google Ads' Asset Studio, enabling advertisers to generate and refine multi-format video storyboards in a four-stage workflow—establish brand, generate concepts, refine creative, and deploy assets. The tool accepts brand guidelines, website URLs, and creative briefs to produce horizontal and vertical video variations with prompt-based editing and brand-consistency reasoning, then exports finished assets directly into Demand Gen, Performance Max, and YouTube campaigns, streamlining production of the creative variety those formats increasingly demand.
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