Google Brings Gemini Omni Video Generation to Asset Studio in Google Ads

Google DeepMind's Gemini Omni model now powers video creation within Google Ads Asset Studio, enabling advertisers to convert creative briefs and brand guidelines into campaign-ready videos in multiple formats. The tool handles a four-stage workflow—establishing brand identity, generating concepts, refining creative via natural-language prompts, and deploying finished assets directly into Demand Gen, Performance Max, and YouTube campaigns. Gemini Omni can produce both 16:9 and 9:16 aspect ratios from a single brief and uses reasoning to maintain brand consistency across generated scenes, reducing the need for separate video production tools and manual format variations.