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Microsoft Clarity Now Segments AI Citations by Branded vs. Non-Branded Queries

55
Product announcement

TLDR

Microsoft Clarity now lets users segment AI citation data by branded and non-branded queries to better understand AI visibility across both brand-specific and generic discovery.

Optimixed Overview

Optimixed's original report on this story.

Microsoft has expanded its Clarity analytics tool with branded and non-branded query breakdowns across the AI Citations dashboard and AI reports, per Search Engine Land. The update includes branded labels in query cards, Share of Authority segmentation by query type, branded/non-branded filters, and more precise citation analysis to help marketers distinguish brand-led demand from generic discovery opportunities.

Topics:AI & Machine Learning in SEO
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