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Google has launched its August 2026 spam update globally, expected to roll out over several days across all languages.
Google Search Console's performance reports are showing widespread drops in impressions and clicks starting mid-August, likely due to a bug.
Google Search Console now lets brands verify social and video accounts to track search clicks, impressions, and queries—starting immediately with no historical backfill.
Google confirmed a logging bug in Search Console's Generative AI in Search performance report causing artificially low impression counts since August 13.
Google's research demonstrates that large language models struggle to recall facts when questions reverse the typical subject/object entity order.
Apple has expanded Applebot's infrastructure with over 4,600 new IP addresses to support crawling for Siri and Apple Intelligence.
SEOFOMO News reports that OpenAI's documentation suggests ChatGPT's Fetch Bot may not be bound by robots.txt restrictions, despite evidence of it accessing blocked sites.
Google is now rolling out AI-generated images within its AI Overviews search feature as announced previously.
Google has started rolling out AI-generated images in its AI Overviews search feature, expanding beyond text-based summaries.
Shopify has seen AI referrals jump 197%, but organic search still drives the majority of ecommerce traffic.
Google has rolled out its August 2026 spam update globally across all languages, with a multi-day rollout window.
Google amended its SerpApi lawsuit to focus on licensed content protection while expanding AI Overviews to local results and rolling out several Merchant Center updates.
Google's AI Overviews for local results are frequently citing self-promotional listicles as primary sources instead of directing users to actual business websites.
Google has scrapped a test that auto-generated AI images summarizing recipes in Search, after creators objected that it bypassed their original photography and content work.
Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.
Google's Googlebot declares itself as coming from Mountain View, California, but actually crawls from various data centers worldwide depending on regional needs.
Tracking tools detected a notable ranking volatility spike on August 12–13, though SERoundtable reports no confirmed Google algorithm update behind the movement.
A judge has allowed a lawsuit alleging SEO sabotage through toxic backlinks to move forward, setting potential legal precedent for the industry.
Anthropic disclosed details about its AI text watermarking system and the methods that can bypass it.
OpenAI is moving the Sources button from ChatGPT responses into a harder-to-find menu, reducing user visibility of source attribution.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
Google experienced a notable ranking volatility spike over August 12–13, while OpenAI began hiding ChatGPT source links behind additional clicks.
A new study reveals AI sources drive just 1.1% of traffic to news publishers, suggesting minimal direct impact from AI traffic sources at present.
Misconfigured Cloudflare and CDN settings can accidentally block Google crawlers, causing sudden ranking drops and traffic loss.
Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.
Google announced Friday that Search is now running on Gemini 3.7 Flash, its newest AI model designed for coding and agentic tasks.
Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.
Google Search Console's URL inspection tool may display canonicals pointing to spammy sites, warranting closer review of canonical selections.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
OpenAI is moving the ChatGPT sources button from a visible footer position to a hidden three-dot menu, potentially reducing click-through visibility to cited sources.
Google filed an amended complaint against SerpApi after its original lawsuit was dismissed, now focusing on anti-bot circumvention and unauthorized use of licensed content.
Google is deploying generative AI in Performance Max to automatically resize video ads into missing aspect ratios, with an opt-out deadline of September 4th.
Google Ads Liaison Ginny Marvin argues advertisers must master fundamentals and align bidding strategies to business goals, not just react to platform automation changes.
Google's August 17 Smart Bidding rollout will fundamentally alter how Target CPA and Target ROAS bidding work, prompting PPC professionals to reconsider long-established strategies.
Google is removing manual language targeting from Search and Performance Max campaigns in September 2026, replacing it with AI-driven automatic language matching based on user context.
Google has launched a reporting feature allowing users to flag owner responses to reviews for violations like profanity, harassment, discrimination, or personal information disclosure.
Google's Search Console sometimes designates spammy sites as the canonical URL for legitimate domains, though Google says the selection typically resolves within weeks.
A court has allowed a lawsuit challenging a toxic backlink campaign to move forward, potentially establishing a legal framework for addressing negative SEO attacks.
Google has updated Merchant Center to include cross-platform reporting features for e-commerce sellers.
Google amended its lawsuit against SerpApi to emphasize protection of licensed content from partners like Reddit who explicitly restricted third-party extraction.
Google is revamping Merchant Center performance reports on August 24 with four updates including YouTube affiliate separation, definition alignments, expanded ads reporting, and new segmentation options.
Google is automating aspect ratio generation for Performance Max video ads using AI to fill missing creative formats.
ChatGPT users may see ads from different advertisers flickering during load, likely due to an ad server glitch.
Google will support the HTTP QUERY method once the broader web ecosystem adopts it, per Gary Illyes.
YouTube has shifted its view-counting methodology to register views at the moment a video starts playing, rather than after a predefined viewing threshold.
The Wall Street Journal reports Meta's future AI spending obligations may total nearly $700 billion—far exceeding previous disclosures.
ByteDance has partnered with the Motion Picture Association to address copyright infringement risks from AI-generated content.