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OpenAI stops adding UTM parameters to links in ChatGPT results

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TLDR

OpenAI has stopped attaching UTM parameters to links in ChatGPT results, starting with the GPT-6 release, making it harder for site owners to track which traffic came from the platform.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that OpenAI has removed or replaced the UTM tracking parameters it previously added to links within ChatGPT results. The change, which appears to have begun with GPT-6's release about a week prior, complicates attribution for marketers trying to distinguish ChatGPT-driven traffic from other sources.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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