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New research shows AI recommends different brands depending on the language used

55
Research

TLDR

Research of 1,650 responses found AI systems recommend different brands depending on which language a query is posed in.

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Optimixed's original report on this story.

Search Engine Journal reports on research covering 1,650 responses that reveals AI systems recommend different brands based on the language in which a user poses their query, suggesting that AI visibility checks conducted only in English may not reflect performance across other languages.

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