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LG partners with Magnite's AI agent for automated Home Screen ad buying in three-year deal

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TLDR

LG has signed a three-year deal with Magnite to allow its AI agent to automate buying of Home Screen ads, with SpringServe remaining the exclusive CTV video ad server in certain regions.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports that LG has opened its Home Screen ad inventory to Magnite's AI agent through a three-year partnership. SpringServe will continue as the exclusive CTV video ad server in three regions, and the agent is already handling automated ad purchases for Toyota dealers, though specific details about the agent's automation capabilities are not outlined.

Topics:AI & Machine Learning in SEO
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