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Microsoft outlines holiday ad strategy combining AI, search, shopping, and audience targeting

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Product announcement

TLDR

Microsoft Advertising published seasonal guidance on reaching holiday shoppers via AI-optimized search, shopping, and audience ads.

Optimixed Overview

Optimixed's original report on this story.

Microsoft Advertising recommends early outreach to holiday shoppers through an integrated strategy combining AI capabilities with search, shopping, and audience-targeting ads. The guidance focuses on optimizing product feeds and connecting ad formats to drive conversions during the peak shopping season.

Topics:AI & Machine Learning in SEO
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