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Bing launches tool showing sites where competitors are cited in AI search results and yours aren't

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News

TLDR

Bing is showing websites which AI-generated search queries cite competing sites instead of theirs, highlighting citation gaps in AI search results.

Optimixed Overview

Optimixed's original report on this story.

Bing has launched a beta tool called Opportunity queries that reveals instances where competitor sites receive citations in AI search results but a site does not, breaking down the data by query ranges. The tool is not yet widely available to small sites. Reliability of the data remains unclear, though the feature addresses a growing need for SEO practitioners to understand grounding behavior in AI-powered search results.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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