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Meta adds LLM-based ranking to Facebook feed, accepts typed interest requests within sessions

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TLDR

Meta is adding LLM-based ranking to Facebook's feed and Reels, allowing users to type interest requests that update dynamically within a session, though the exact signal creators and advertisers receive remains unclear.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports that Facebook's feed and Reels now accept typed interest requests that update dynamically during a single session. Meta has integrated large language models into its ranking system, though the publication notes that creators and advertisers receive a signal whose details are not publicly visible, leaving questions about what data feeds this new functionality.

Topics:AI & Machine Learning in SEO
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