Optimixed Search News

Google Explains How URLs Affect Rankings, Hyphens vs Underscores, and Emoji Handling

68
News

TLDR

Google's Cherry Prommawin and Gary Illyes explain how URLs factor into rankings, the treatment of hyphens versus underscores, and emoji handling in a new video series.

Optimixed Overview

Optimixed's original report on this story.

In the debut of a new video series called The Non-Canonical Cabinet, Google's Cherry Prommawin and Gary Illyes provided official guidance on how URLs function in search rankings, including how hyphens and underscores are treated and how emojis factor into indexing and ranking decisions.

Topics:SEO News & Algorithm Updates
Was this useful?
Share

Related articles

55
News

Google Tests AI Mode Sidebar on Main Search Results

Google is testing placement of its AI Mode sidebar interface on the main search results page rather than in a separate AI Mode tab.

SEO News & Algorithm UpdatesAI & Machine Learning in SEO
65
News

Google Explains PDF Ranking in Search and AI Mode

Google clarified how it ranks PDFs in both traditional Search and AI Mode, providing guidance on optimizing them for visibility.

SEO News & Algorithm UpdatesAI & Machine Learning in SEOTechnical SEO
72
Analysis

Google Search Results Poisoning Undermines Rank Tracker Data

Search Engine Journal argues that Google's alleged poisoning of search results undermines the accuracy of rank-tracking tools that SEO professionals rely on.

SEO News & Algorithm UpdatesAnalytics & MeasurementTools & Platforms
52
News

Google on PDF Indexing, Links, and Search Rankings

Google's Martin Splitt and John Mueller discussed how Google crawls, indexes, and ranks PDFs, including file limits and link handling.

SEO News & Algorithm UpdatesTechnical SEOAI & Machine Learning in SEO