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Bing tests prominent single sponsored ad placement above search results

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TLDR

Bing is testing a larger, more prominent sponsored ad unit positioned at the very top of search results.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Microsoft Bing is experimenting with a new ad format—a single, large sponsored unit with a gray background, image, call-to-action button, URL, title, and description—placed above the main search results. The change could further compress organic search visibility on the results page, though the scope and timeline of any wider rollout remain unclear.

Topics:SEO News & Algorithm Updates
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