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Zeta Global expands enterprise AI ambitions while Apple's ad-targeting restrictions loom over Advertising Week

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TLDR

Zeta Global pushed enterprise AI initiatives at Advertising Week while executives privately worried about Apple's ad-targeting restrictions.

Optimixed Overview

Optimixed's original report on this story.

Digiday reports that at Advertising Week New York, Zeta Global announced several initiatives positioning itself as an enterprise AI player, while industry executives privately discussed Apple's latest ad-targeting restrictions without public attribution. The contrast highlighted differing strategies among ad-tech firms as privacy limitations reshape digital advertising.

Topics:AI & Machine Learning in SEO
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