Filter topics
Google amended its SerpApi lawsuit to focus on licensed content protection while expanding AI Overviews to local results and rolling out several Merchant Center updates.
Google's AI Overviews for local results are frequently citing self-promotional listicles as primary sources instead of directing users to actual business websites.
Google is rolling out structural changes to EU hotel search results, introducing a multi-provider Hotel Multi-Pack and direct hotel website module in response to Digital Markets Act compliance requirements.
Google deployed Gemini 3.5 Flash-Lite to Search, a court dismissed its scraping lawsuit against SerpApi, and Google Ads enforced new appeal deadlines and reorganized features.
Google's John Mueller clarifies that low-quality and AI-generated content often triggers reduced crawling and indexing, showing as 'crawled—currently not indexed' in Search Console.
Google has scrapped a test that auto-generated AI images summarizing recipes in Search, after creators objected that it bypassed their original photography and content work.
Google will automatically migrate legacy Search campaign features to AI Max starting September 1, with Dynamic Search Ads following in February 2027.
Google's Googlebot declares itself as coming from Mountain View, California, but actually crawls from various data centers worldwide depending on regional needs.
Tracking tools detected a notable ranking volatility spike on August 12–13, though SERoundtable reports no confirmed Google algorithm update behind the movement.
A judge has allowed a lawsuit alleging SEO sabotage through toxic backlinks to move forward, setting potential legal precedent for the industry.
A federal judge has ruled that most of Reddit's DMCA lawsuit against Perplexity AI and other scrapers can proceed, even after Google faced a similar legal defeat.
Google Search and News tabs experienced a bug preventing the 'Recent' filter from working, which was confirmed and fixed within hours.
Multiple tracking tools detected a spike in Google search ranking volatility starting July 23–24, 2026, though Google has not officially confirmed an update.
Google has fully launched news carousels and top stories within AI Overviews on mobile in the U.S., fulfilling a May commitment to highlight timely content and boost publisher visibility.
Per Search Engine Land, TikTok's recommendation engine is increasingly becoming the initial discovery point for customers, while Google shifts from discovery channel to decision validator.
Bing's product team stated that spam penalties are enforced algorithmically across multiple violators rather than as isolated, one-off takedowns because individual cases don't scale.
Google has finished rolling out its June 2026 spam update, which began on June 24 and completed on June 26.
Marie Haynes explores how Google's Open Knowledge Format (OKF) could shift SEO focus from search engine visibility to agent-accessible knowledge management, creating demand for new specialist roles.
Google Marketing Live 2026 highlighted how Gemini is reshaping Search, advertising, commerce, and measurement through conversational AI capabilities.
Anthropic disclosed details about its AI text watermarking system and the methods that can bypass it.
OpenAI is moving the Sources button from ChatGPT responses into a harder-to-find menu, reducing user visibility of source attribution.
SERoundtable's weekly recap covers Google's AI home page tests, quality concerns in AI-powered local results, and Meta's web crawling activity that may signal a new search engine project.
Google experienced a notable ranking volatility spike over August 12–13, while OpenAI began hiding ChatGPT source links behind additional clicks.
A new study reveals AI sources drive just 1.1% of traffic to news publishers, suggesting minimal direct impact from AI traffic sources at present.
Misconfigured Cloudflare and CDN settings can accidentally block Google crawlers, causing sudden ranking drops and traffic loss.
Google has fully rolled out generative AI performance reports in Search Console and is testing new ad features including advertiser summaries and AI dashboard tools.
SERoundtable's daily recap flags a Google ranking volatility spike from August 1–3, new Bing and Google tools updates, and platform feature changes.
Human-written SEO content outperforms pure AI content by up to 8x in ranking potential, as Google's systems increasingly reward originality over scaled output.
Google has removed the requirement to block internal search results from indexing, but continued blocking remains advisable to avoid server load and quality issues.
Search Engine Land reports that AI-driven digital experiences are raising accessibility concerns that could impact organic visibility and user reach.
Google's Q2 2026 search ad revenue grew 14.5% to $81.6 billion, driven by AI Overviews and AI Mode adoption.
A court ruled against Google on key Digital Millennium Copyright Act claims in its lawsuit against SerpApi, the scraping tool.
Google and ChatGPT are separately testing whether moving citation cards from top to bottom of AI-generated answers affects user click behavior.
Google's SVP Nick Fox claims AI Search features alone send billions of clicks weekly, contradicting widespread reports of declining organic traffic.
SE Ranking tracked 482 Reddit posts and found Reddit's presence in AI search answers is expanding, warranting inclusion in AI search visibility tactics.
Google's Job Indexing API only confirms notification receipt—not crawling, indexing, or rankings—and approval timelines have become unreliable.
Google's John Mueller says A/B tests with significant differences between variants may show visible effects in search results and indexing.
Google Merchant Center launches an AI Performance report for AI Mode and Overviews, while Google Ads updates its alcohol, gambling, and access-removal policies.
ChatGPT referral traffic reached an all-time high in May 2026, up 36.7% month-over-month across a dataset of over 100,000 websites.
GatherUp examines how agentic AI and Google's Personal Intelligence features could fragment local search visibility into individualized consumer 'swim lanes,' forcing marketers to rethink tracking and strategy.
Recent research suggests ChatGPT prioritizes fan-out searches to already-trusted domains as a spam-reduction strategy.
SEOFOMO News reports that AI is increasingly taking on verification responsibilities in local search, shifting the burden away from consumers.
Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.
Google announced Friday that Search is now running on Gemini 3.7 Flash, its newest AI model designed for coding and agentic tasks.
Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.
Google Search Console's URL inspection tool may display canonicals pointing to spammy sites, warranting closer review of canonical selections.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
Google's Demand Gen campaigns are forcing PPC specialists to move beyond keyword-driven strategy and develop deeper creative, audience psychology, and full-journey measurement skills.