Google Claims AI Search Features Generate Billions of Clicks to Websites Each Week
Optimixed.com
Search Engine Land
SERoundtable
62
NewsSpeculation
TLDR
Google's SVP Nick Fox claims AI Search features alone send billions of clicks weekly, contradicting widespread reports of declining organic traffic.
Nick Fox, senior VP at Google, stated on LinkedIn that the company is "now sending billions of clicks to websites every week through AI features in Search alone," per Search Engine Land's reporting. The claim directly challenges widespread SEO concerns about traffic drops tied to AI Overviews and AI Mode, with Fox arguing that AI features actually drive increased search usage. However, Search Engine Land notes a credibility gap: recent studies show zero-clicks hit 68% this year and AI Overviews cut clicks by 42%, yet Google continues to withhold detailed click data despite releasing AI performance reports in Search Console.
Topics:SEO News & Algorithm Updates
Was this useful?
