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Google AI Mode and ChatGPT Are Both Testing Bottom-Placed Citation Cards

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TLDR

Google and ChatGPT are separately testing whether moving citation cards from top to bottom of AI-generated answers affects user click behavior.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that both Google AI Mode and ChatGPT are experimenting with citation card placement, moving them to the bottom of AI-generated responses. Google's approach anchors users to citations at the page bottom when opening listings, while ChatGPT loads citations in an overlay triggered by clicking. The question both platforms are tackling is whether these interface changes will drive more or fewer clicks to source websites.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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