Google Ranking Volatility Spike, Bing Tools Updates, and More Search News
TLDR
SERoundtable's daily recap flags a Google ranking volatility spike from August 1–3, new Bing and Google tools updates, and platform feature changes.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports on a spike in Google Search ranking volatility that began August 1st and continued through August 3rd, with both tracking tools and SEO community chatter reflecting significant ranking shuffling. The recap also covers Microsoft's confirmation that filtering is coming to Bing Webmaster Tools performance reports, Google Trends' expansion to support up to 400 search terms (a 220% increase), and Google Search's test of sign-in verification as an alternative to captcha for human verification. Additional updates include refreshed Google Business Profiles guidance on fraudulent call and text protection, the retirement of Bing's legacy SOAP/POX APIs by August 31, and a fix to Google Search's recent results filter.