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Court Allows Lawsuit Over SEO Sabotage and Toxic Backlinks to Proceed

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TLDR

A judge has allowed a lawsuit alleging SEO sabotage through toxic backlinks to move forward, setting potential legal precedent for the industry.

Search Engine Land reports that a court has permitted an SEO sabotage lawsuit involving toxic backlinks to advance beyond initial motions. The case underscores growing concerns about competitive attacks through artificial link manipulation and establishes potential legal grounds for companies experiencing traffic loss from malicious backlink campaigns.
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