Google has deployed Gemini 3.8 Flash as the latest model powering AI Mode in Search, following Gemini 3.7 Flash by roughly two weeks.

Google has deployed Gemini 3.8 Flash to power AI Mode in Search for paid subscribers, marking a rapid iteration from the previous 3.7 version.

A federal judge rejected the DOJ's demand that Google divest its AdX advertising exchange but upheld the finding that Google illegally monopolized publisher ad tech.

Google's John Mueller confirmed the disavow tool does affect search results, though it has specific uses and limitations.

Google is testing a verification step that requires users to click a "Continue" button after a few seconds to access search results, a less invasive alternative to its earlier sign-in requirement.

Rajan Patel, Google Search VP, confirmed the company's spam team remains well-resourced and continues pushing spam-fighting updates.

Search Engine Journal reports on a judge raising concerns about Google's AI and spam updates in an ongoing dispute with publishers.

Google is testing an AI Overview experience that automatically expands to full AI Mode responses without requiring users to click a button.

Google published new YouTube creative guidance backed by research showing human voice can lift conversions by 12% and that overall creative quality accounts for roughly half of campaign ROI.

Over 100 organizations including OpenAI, Google, and Microsoft are warning website owners to prepare for escalating AI-driven cyberattacks.

Google clarified that algorithm updates can significantly impact rankings without providing site owners with specific, actionable SEO signals to address.

Google is experimenting with prompting users to sign in directly within AI Mode response cards.

The IRS website and other government sites experienced a significant drop in Google search visibility, likely due to overly aggressive bot-blocking that hindered indexation.

Google is expanding AI Mode in Search with three new travel-focused features: flight price tracking, miles rate viewing, and direct hotel booking.

Multiple SEOs report dramatic drops in PDF visibility and clicks in Google Search, with critical documents from IRS.gov and New York State no longer appearing in results.

Pew Research analyzed 500,000 webpages and found AI authorship markers on roughly 10% overall, with 35% of pages published since ChatGPT's launch showing signs of AI involvement.

Google's John Mueller clarified that AI-generated search results pull directly from Google's regular index, meaning no special optimization techniques beyond standard SEO are needed.

Meta is discontinuing manual placement exclusions, forcing advertisers to rely on automated systems for app targeting across its network.

Google's video carousel in search results has dropped from over 30% to under 20% of queries, per Semrush data.

Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.

Google announced Friday that Search is now running on Gemini 3.7 Flash, its newest AI model designed for coding and agentic tasks.

Research from Meltwater and LinkedIn analyzing 9.5 million citations found that individual profiles drive three-quarters of all LinkedIn citations in AI systems.

Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.

Google Search Console's URL inspection tool may display canonicals pointing to spammy sites, warranting closer review of canonical selections.

Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.

Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.

Gary Illyes clarified that hreflang alternate URLs are stored as variants rather than indexed pages in the traditional sense.

Google has formally removed the requirement to block internal search results from its guidelines, but John Mueller advises continuing the practice to avoid server load and quality issues.

A Google Business Profiles bug is causing both new and previously approved products to revert to pending status across multiple accounts with no official fix announced yet.

Google's John Mueller and Martin Splitt discuss blocking internal search result pages to prevent infinite crawl traps and database overload.

Google responded to criticism of inconsistent AI Overview responses on race-related queries by deflecting blame to source websites rather than acknowledging responsibility for the AI-generated answers.

Google has made Platform Properties available worldwide, letting creators track how their social and video content performs across Google's discovery surfaces.

Google's robots.txt recrawl feature in Search Console is throwing errors for multiple users, though the issue appears intermittent.

Google has updated its crawling infrastructure documentation with fresh recommendations for optimizing crawl budgets.

Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.

Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.

Google is rolling out app integrations in AI Mode, letting users complete shopping, design, and music tasks directly within Search results.

Google is piloting an AI Performance Insights report in Merchant Center that shows how products perform in AI Mode and AI Overviews, with metrics like share of voice and query frequency.

SERoundtable reports potential Google Search ranking volatility around July 11, with SEO community members noting reversals in sites hit by January 2026 updates.

Google is adding fact-checking expectations to its AI content guidance, Gemini links are exposing UTM parameters in search results, and desktop click-through rates declined in Q2.

Google is testing a new grid layout for sponsored product ads that mirrors the appearance of organic product listings rather than the traditional carousel format.

Google announced it will adopt the Universal Commerce Platform's draft hotel booking specification for AI Mode search results.

Google Business Profiles is testing an AI feature that automatically converts text descriptions of business hours into structured format for local search results.

MARTECH reports that independent research uncovered OpenAI's use of a persistent cookie to track ChatGPT users across advertiser websites for conversion measurement.

Job board operators are experiencing multi-month approval delays for Google's Indexing API with no documented review timeline from Google.

Google updated its EEA search result units to include local business queries alongside directories and direct providers.

Reddit has become a prominent source for AI training citations and user-generated product reviews, particularly during holiday shopping season.

Microsoft Advertising published guidance requiring advertisers to disclose AI-generated or AI-manipulated ad content and preserve metadata and watermarks identifying its creation.