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New research shows individual LinkedIn profiles generate 75% of AI citations, outpacing company pages

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TLDR

Research from Meltwater and LinkedIn analyzing 9.5 million citations found that individual profiles drive three-quarters of all LinkedIn citations in AI systems.

A new analysis of 9.5 million citations by Meltwater and LinkedIn reveals that individual profiles are responsible for 75% of LinkedIn content referenced by AI systems, substantially outperforming company pages as sources. The research sheds light on what types of LinkedIn content achieve greater visibility and citation in AI-driven search and generation tools, suggesting that B2B marketers and professionals may need to rethink where they invest content efforts, per Social Media Today.
Read full article at Social Media Today
Topics:AI & Machine Learning in SEO
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