Meta Removes Option for Brands to Exclude Ad Placements Across Apps

Microsoft Advertising will disable Max CPC bid caps on new campaigns using automated bidding strategies starting October 1, pushing advertisers toward conversion-based targets instead.

Meta AI now integrates directly with Meta Ads campaigns and Google Workspace to help advertisers analyze performance, identify optimization opportunities, and automate reporting.

Google is adding multi-campaign A/B testing, brand and location control support, and enhanced forecasting tools to AI Max for Search campaigns starting in September.

Google is rolling out an enhanced matching option in Customer Match to expand audience reach across publisher networks using consented user data.