Google Confirms the Disavow Tool Does Have Effects on Rankings

Ahrefs reports that Google serves abnormal or outdated pages to SEO data tools at rates between 5% and 20%, depending on the provider.

Publishers are coordinating across the US and EU to push for legislation requiring AI bots to identify themselves as a defense against scraping.

Google expanded its list of content exclusion methods to seven, adding Search Console AI controls alongside existing snippet and indexing rules.

Google updated its URL best practices documentation as the search community reported elevated ranking volatility over the past day.