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Reddit topped 130M daily active users in Q2 2026 with 61% YoY revenue growth, though the platform increasingly relies on search engine and AI chatbot traffic rather than direct visits.
Snapchat is removing wholly AI-generated videos from Spotlight recommendations while preserving human-created and AI-enhanced content.
LinkedIn is testing a feature letting users report posts and comments they believe are AI-generated, while removing its 'enhance your post' AI tool to combat inauthentic activity.
OpenAI is developing a new ad format native to ChatGPT that allows ads to launch AI agents rather than direct users to external links.
SERoundtable recaps Google's platform properties rollout, AI Overview prevalence, and major feature updates to Google Ads, plus moves from Microsoft Ads and ChatGPT.
OpenAI is testing a new ad format called "Agent" that sends users into ChatGPT business conversations instead of website landing pages, currently available to select advertisers.
Google is rolling out D-U-N-S number requirements for Local Service Ads verification in select US verticals, though alternative documents are accepted if a D-U-N-S cannot be obtained.
Google is testing a "Related searches based on your browsing" feature that may pull from Chrome history beyond traditional search data.
Google is testing AI-generated product descriptions on shopping ads, extending an experiment that already frustrated advertisers worried about click-through rate effects.
Google is globally rolling out platform properties and launching a new guide to help creators understand how their social and video content performs in Search.
ChatGPT Ads now supports conversion bidding, geographic exclusions, and bulk campaign management tools.
Google clarified review snippet structured data guidelines to explicitly prohibit fake reviews and those with undisclosed incentives.
Google expands AI Max to shopping campaigns with new customization options while rolling out additional AI features across Google Merchant Center.
Google has replaced its Comparison Listing ads with CSS Product Listing ads, which appear alongside merchant listings in shopping carousels.
Google refreshed its crawl budget guidance to clarify that all sites start with the same conservative crawl capacity limit, which can expand automatically if demand and health metrics support it.
Google is consolidating Local Services Ads into its main Google Ads platform via a new Performance Max campaign type, rolling out in phases from August 2026 through 2027.
Google is automating aspect ratio generation for Performance Max video ads using AI to fill missing creative formats.
Google explicitly warns Shopify merchants not to uninstall and reinstall the Google & YouTube app, as the Content API to Merchant API migration will happen automatically by August 18.
ChatGPT users may see ads from different advertisers flickering during load, likely due to an ad server glitch.
Google will support the HTTP QUERY method once the broader web ecosystem adopts it, per Gary Illyes.
YouTube has shifted its view-counting methodology to register views at the moment a video starts playing, rather than after a predefined viewing threshold.
The Wall Street Journal reports Meta's future AI spending obligations may total nearly $700 billion—far exceeding previous disclosures.
ByteDance has partnered with the Motion Picture Association to address copyright infringement risks from AI-generated content.
Google is experimenting with a redesigned review star display in mobile sponsored results that makes ratings more prominent.
Microsoft Advertising is experimenting with larger, full-block images in Bing sponsored search results.
Google is experimenting with blue hyperlinks embedded in sponsored ad descriptions that users can click directly.
Google has refined view-through conversion tracking and billing for Demand Gen campaigns with increased emphasis on video asset optimization.
Google has lowered the subscriber and follower thresholds needed for brands and creators to get a dedicated search profile.
Google is letting users remove visible watermarks from AI-generated content while keeping invisible SynthID and C2PA metadata intact.
Google has added a dedicated reporting mechanism for owner responses to reviews that violate community standards.
Google has reduced the minimum follower count for Search Profile eligibility to 35,000 across YouTube, Instagram, and X (down from 100,000), though TikTok still requires 100,000.
Google's Merchant Center for Agencies now allows linking up to 1,000 accounts, an increase from its previously undocumented limit.
Anthropic's new watermarking feature in Claude is drawing complaints from users worried it will expose personal or professional use of the AI tool.
IBM is training and certifying thousands of consultants on OpenAI's technologies as part of a new enterprise partnership.
Google documented that Merchant Center for Agencies can now link up to 1,000 client accounts, clarifying a previously unspecified limit.
Google Merchant Center for Agencies now supports linking up to 1,000 client accounts, an increase from undocumented limits.
Google is unifying and clarifying Merchant Center performance reports starting August 24, 2026.
X has open-sourced its feed ranking algorithm and introduced tools letting users see if content moderation has suppressed their visibility.
Google is eliminating language targeting options from Search and Performance Max campaigns starting September 2026.
X released expanded GitHub code and a new tool letting users check whether their posts have been shadowbanned or restricted, marking another transparency push by the platform.
Google has reduced the minimum follower requirement for Search Profiles from 100,000 to 35,000 on YouTube, Instagram, and X, though TikTok remains at 100,000.
Google has updated its ad policy documentation for YouTube and Discover Feed to improve clarity and readability.
Google is rolling out four updates to Merchant Center performance reporting starting August 24, 2026, including clearer YouTube affiliate separation and expanded product-level ad reporting.
YouTube is expanding its AI chatbot feature to work across desktop, mobile, and TV with contextual response capabilities.
Google is consolidating Travel campaigns into its standard Search campaigns format.
OpenAI is experimenting with AI-generated descriptive headings displayed above ads in ChatGPT responses.
Google is testing a new mobile search layout that displays advertiser names and favicons at the top of sponsored ad groups.
Google will automatically migrate all Travel campaigns to new Search campaigns for Travel starting Q3 2026, though advertisers can transition earlier.