AnswerShare's Machine Layer Lets Brands Shape How AI Systems Evaluate Them
TLDR
AnswerShare says brands can influence how AI systems perceive them by publishing sourced brand context, resulting in more recommendations in client tests.
Optimixed Overview
Optimixed's original report on this story.
AnswerShare reports that a client test produced more AI recommendations after the brand published sourced brand context, and Search Engine Journal explains how the company's machine layer works and what limitations it carries.