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Court Filing Cites OpenAI Engineer's Claim That Generative Chat Users Won't Click Links

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TLDR

An OpenAI engineer's court filing claims users of generative chat interfaces won't click links, backed by Microsoft data showing lower CTRs in Bing Chat versus traditional search.

Optimixed Overview

Optimixed's original report on this story.

OpenAI stated in a court brief that users of generative chat interfaces won't click links, citing Microsoft data that shows Bing Chat generates lower clickthrough rates than traditional search results. The claim underscores a structural risk to organic search traffic as generative AI Overviews become more prevalent in search results.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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