Google Maps requires account sign-in to view complete reviews and sort results
TLDR
Google Maps now requires users to sign in with a Google account to view all reviews, sort results, and leave feedback on business listings.
Optimixed Overview
Optimixed's original report on this story.
SERoundtable reports that Google Maps has implemented a sign-in requirement to access the full set of reviews on a Google Business Profile listing, as well as to sort reviews and submit new ones. The change appears designed to prevent AI systems, bots, and third-party scrapers from harvesting review data.