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Google Local Services Ads now display Google Business Profile phone numbers instead of Google Ads numbers

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TLDR

Google Local Services Ads have switched to displaying Google Business Profile phone numbers for call tracking instead of advertiser-specified Google Ads numbers, and the change appears to be permanent.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google has changed how phone numbers appear in Local Services Ads, now defaulting to the number listed in a business's Google Business Profile rather than the number specified in Google Ads settings. The change remains in place and it's unclear whether Google intends to revert it.

Topics:SEO News & Algorithm Updates
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