Google expands AI Mode eligibility to traditional Search campaigns with exact and phrase match keywords
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Google is testing whether traditional Search campaigns using exact and phrase match keywords can serve ads in its AI Mode, potentially expanding advertiser options beyond AI Max and Performance Max.
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Google Ads Liaison Ginny Marvin confirmed a small experiment allowing exact and phrase match keywords to trigger text ads in AI Mode when Google detects explicit and direct user intent. Spotted first by AdSquire founder Anthony Higman, the test potentially lets advertisers reach AI Mode users without switching to AI Max or Performance Max, while maintaining tighter keyword control—though Google still positions its more automated campaign products as better suited for complex, conversational searches.
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