Google opens personalized alcohol advertising on YouTube starting October 30

Google announced it will permit personalized targeting for alcohol ads on YouTube beginning October 30 in markets where local regulations allow, ending a previous restriction on personalized alcohol advertising. The policy maintains existing safeguards—age restrictions, prohibitions on health-based targeting, and geographic limitations in Egypt, India, Indonesia, and Poland—while expanding eligible product categories to include alcohol alternatives. Users retain control through My Ad Center preferences.