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GatherUp tracked Google's month-long pause of reviews and Q&A starting March 2020 and the platform's uneven, category-by-category rollout to restore them by summer.
GatherUp's local SEO webinar covered new GMB service hours and attributes, Google's spam problem in local listings, and review attribute expansions.
Google has published a new resource explaining how content from social and video platforms performs in its search results.
Google announced Barcelona as the 2026 location for Search Central Deep Dive Europe, its annual developer and SEO conference series.
Reddit has become a top SEO and AI-search visibility channel, and Ahrefs outlines a playbook for brands to build genuine presence without running afoul of community rules or algorithms.
Traditional SEO tactics built for lexical search are misaligned with AI search's actual mechanics; optimization must shift toward atomic content structure and cross-platform consideration.
Similarweb's new study provides evidence that AI recommendations increase direct website visits and branded search volume for recommended brands.
Marie Haynes shares her personal OKF system—a structured knowledge format for AI agents—demonstrating how it can automate research organization and client work.
Rejoice Ojiaku's PEE framework (Point, Evidence, Explain) simplifies AI search optimization by returning to clarity fundamentals rather than complicated new tactics.
Traditional SEO metrics like rankings and clicks don't translate to AI search; brands must track visibility, recommendations, and citation accuracy instead.
Ahrefs released monthly organic traffic benchmarks across 26 industries, showing News leads with 102K median monthly clicks while benchmarks vary dramatically by domain authority and site size.
Ahrefs analyzed 422,000+ websites' Google Search Console data and found median whole-site organic CTR typically ranges 1–2%, with significant variation by industry, domain authority, and site size.
A YMYL site is being heavily cited by ChatGPT despite having zero visibility in Google organic search, suggesting AI models and search engines may be evaluating and ranking content differently.
Ahrefs identifies 10 major SEO trends for 2026, from query fan-out and AI search dominance to the declining effectiveness of pure informational content.
Moz has announced MozCon 2026 will launch as a roadshow in London on November 13, featuring industry speakers and networking events.
Google is asking the SEO community to help choose which European city will host the 2026 Search Central Live Deep Dive event.
SparkToro and Similarweb found zero-click search rates range from 30.5% in Germany to 69.5% in the UK, suggesting EU regulations and cultural factors shape how searchers interact with Google.
Marie Haynes explores how Google's Open Knowledge Format (OKF) could shift SEO focus from search engine visibility to agent-accessible knowledge management, creating demand for new specialist roles.
Google's May 2026 core update, which rolled out May 21, caused significant ranking volatility across multiple verticals and geographies, exceeding the impact of March's update.
SparkToro's latest data shows zero-click searches hit 68% in early 2026, driven primarily by Google's AI Overviews and other on-results features, not AI Mode—signaling that SEO now earns visibility for AI systems to quote rather than direct traffic.
Zero-click searches on Google have surged to 68% in early 2026—up from 60% in 2024—driven primarily by AI Overviews and Google's push to keep users within its ecosystem.
SEOs must shift from tactical execution to strategic leadership to capitalize on AI's disruption of search and the C-suite's newfound attention to search visibility.
Aleyda Solis's analysis of the May 2026 Core Update reveals that Google prioritized source type fit and user intent over raw authority, causing significant visibility swings across reference brands, forums, ecommerce, and marketplaces.
Google is rolling out a new Generative AI report in Search Console that shows impressions of your content in AI Overviews, with filtering by page, country, device, and date—helping SEOs optimize for AI-grounded responses.
Google Search Central Blog announced a new Generative AI Performance Report feature within Search Console to help publishers track how their content performs in AI-driven search experiences.
AI traffic remains tiny versus organic search, but AI citations reveal a distinct visibility layer that matters for discovery and evaluation—requiring separate measurement strategies.
GatherUp breaks down competing definitions of agentic search and explains why local reputation still matters as AI agents handle more tasks for users.
Google introduced a new spam policy on April 13, 2026 targeting back button hijacking, a deceptive practice that traps users on sites to boost ad impressions.
Google published a new optimization guide to help creators ensure their content performs well in generative AI search experiences.
Google appears to be indexing content more selectively since March 2026, possibly prioritizing AI grounding over human-readable pages, requiring websites to focus on unique value and agent-readiness.
GSQi Blog reports that Reddit's AI translation efforts are expanding globally and earning significant boosts in Google search rankings.
Analysis of 87.6M AI search visits across 10 markets shows local and regional domains, not global brands, often lead AI search results—fundamentally reshaping competitive dynamics by market and vertical.
A site relying on scaled AI-generated content received a manual penalty from Google, losing traffic across organic search, AI Overviews, and ChatGPT citations.
Marie Haynes outlines five AI-driven shifts—from agentic search to Gemini in Chrome to WebMCP integration—that are fundamentally changing how SEO professionals should advise clients.
Marie Haynes argues blogs survive the AI age not for SEO traffic or authority, but as functional tools that help agents accomplish tasks for real people.
A GSQi Blog case study examines a deindexing that occurred before the client received Google's formal manual action notice.
Google announced a new spam policy targeting back button hijacking, a deceptive practice that manipulates browser navigation.
Aleyda Solis's analysis of Google's March 2026 core update reveals visibility consolidating around stronger destination brands, official sources, and dominant platforms at the expense of intermediaries and aggregators.
Sundar Pichai confirms that Search will evolve into an agentic system where AI agents handle complex tasks while Search becomes an agent manager.
Google Search Central Blog announced that Search Central Live, its regional conference series, will expand to Shanghai in 2026.
Google Search Central Blog published a deep dive into how Googlebot crawls and fetches web pages, demystifying the crawling process.
Google has moved its crawler IP range files to a new location as part of ongoing documentation organization.
Google's new TurboQuant compression technique could eliminate the memory and processing barriers that currently limit vector search to only the top 20–30 results, potentially enabling massive-scale semantic ranking and more personalized AI Overviews.
Google has announced Search Central Live is coming to Sydney in 2026 as part of its Asia Pacific event series.
Google has launched Ask Maps, a conversational AI feature in Google Maps that lets users plan trips and research local businesses through natural language queries.