boltTLDR
Google is rolling out a new Generative AI report in Search Console that shows impressions of your content in AI Overviews, with filtering by page, country, device, and date—helping SEOs optimize for AI-grounded responses.
Marie Haynes walks through Google's new Generative AI reporting section in Search Console, explaining what data it provides and how to use it to improve content performance. The feature, currently rolling out in the UK and driven partly by UK Competition and Markets Authority pressure for transparency, shows impressions in AI Overviews and Discover AI features but not clicks or CTR. Haynes recommends staying opted in to AI features and using the data to identify which pages resonate most with AI models, then analyzing why those pages also drive clicks to optimize for content that goes beyond what an AI summary can offer.