Blogging Isn't Dead—It's Evolving for an AI-Agent-Powered Web

Marie Haynes contends that traditional blogging justifications—topical authority, link attraction, and lead generation—no longer hold in an AI-saturated search environment where AI Overviews and AI modes handle informational queries. Instead, she identifies three modern reasons blogs matter: serving as authoritative sources people genuinely turn to (like Search Engine Journal), publishing original data and research, and most critically, providing functionality that AI agents can use to help humans accomplish concrete goals. Haynes illustrates this shift through examples like tutorials agents can execute, processes they can adapt, and first-hand reviews humans trust for decision-making—a framework she's now applying to her own newsletter as it moves back to her blog.