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In and Out of Model Responses Explained: How SEO Adapts to LLM Grounding

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TLDR

SEO professionals need to understand how LLM grounding—the distinction between static training data and real-time web retrieval—affects brand visibility in AI search results.

MOZ's Whiteboard Friday explores how large language models ground their responses in either historical training data or live web information, and what that means for SEO strategy. The piece breaks down the technical distinction and offers guidance on optimizing brand visibility as AI search integrates more dynamic, real-time retrieval into its results.
Read full article at MOZ Blog
Topics:SEO News & Algorithm Updates
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