What's a Good Organic CTR? New Benchmarks Across Industries and Site Authority

Ahrefs' monthly benchmark study pulled anonymized GSC data from over 422,000 real websites to measure actual organic CTR across industries. The analysis reveals that a good whole-site CTR falls between 1% and 2% on average, though Adult sites lead at 7.31% median CTR, followed by Online Communities at 5.37%, with most other categories clustering well below 2%. The data underscores how click-through rates vary dramatically by domain authority and website size, and the research notes that organic CTR is declining across the board due to AI Overviews and AI search features.