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Google expands Data Manager across GA and DV360, introduces uplift metric for first-party data

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News

TLDR

Google expanded its Data Manager tool across Google Analytics and DV360 while introducing a new uplift measurement metric for first-party data.

Optimixed Overview

Optimixed's original report on this story.

Google expanded Data Manager across Google Analytics and DV360 while introducing a Data Strength Uplift Metric to measure the impact of first-party data initiatives, as reported by Search Engine Journal.

Topics:AI & Machine Learning in SEO
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