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Google's Q2 2026 search ad revenue grew 14.5% to $81.6 billion, driven by AI Overviews and AI Mode adoption.
A court ruled against Google on key Digital Millennium Copyright Act claims in its lawsuit against SerpApi, the scraping tool.
Google and ChatGPT are separately testing whether moving citation cards from top to bottom of AI-generated answers affects user click behavior.
Google's SVP Nick Fox claims AI Search features alone send billions of clicks weekly, contradicting widespread reports of declining organic traffic.
Google's John Mueller says A/B tests with significant differences between variants may show visible effects in search results and indexing.
Google Merchant Center launches an AI Performance report for AI Mode and Overviews, while Google Ads updates its alcohol, gambling, and access-removal policies.
SparkToro and Fractl's analysis reveals that niche publishers with modest traffic deliver 1.7x higher audience affinity than mainstream outlets, making them more valuable for reaching qualified buyers.
Google has launched Ask Maps, a conversational AI feature in Google Maps that lets users plan trips and research local businesses through natural language queries.
Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.
Google announced Friday that Search is now running on Gemini 3.7 Flash, its newest AI model designed for coding and agentic tasks.
Research from Meltwater and LinkedIn analyzing 9.5 million citations found that individual profiles drive three-quarters of all LinkedIn citations in AI systems.
Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.
Google Search Console's URL inspection tool may display canonicals pointing to spammy sites, warranting closer review of canonical selections.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
Gary Illyes clarified that hreflang alternate URLs are stored as variants rather than indexed pages in the traditional sense.
Google has formally removed the requirement to block internal search results from its guidelines, but John Mueller advises continuing the practice to avoid server load and quality issues.
A Google Business Profiles bug is causing both new and previously approved products to revert to pending status across multiple accounts with no official fix announced yet.
Google's John Mueller and Martin Splitt discuss blocking internal search result pages to prevent infinite crawl traps and database overload.
Google responded to criticism of inconsistent AI Overview responses on race-related queries by deflecting blame to source websites rather than acknowledging responsibility for the AI-generated answers.
Google has made Platform Properties available worldwide, letting creators track how their social and video content performs across Google's discovery surfaces.
Google's robots.txt recrawl feature in Search Console is throwing errors for multiple users, though the issue appears intermittent.
Google has updated its crawling infrastructure documentation with fresh recommendations for optimizing crawl budgets.
Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.
Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.
Google's search leaders claim AI features drive billions of weekly clicks to websites, but Barry Schwartz notes this conflicts with data showing search traffic and CTR are actually declining.
Google is rolling out app integrations in AI Mode, letting users complete shopping, design, and music tasks directly within Search results.
Google is piloting an AI Performance Insights report in Merchant Center that shows how products perform in AI Mode and AI Overviews, with metrics like share of voice and query frequency.
SERoundtable reports potential Google Search ranking volatility around July 11, with SEO community members noting reversals in sites hit by January 2026 updates.
Ahrefs released monthly organic traffic benchmarks across 26 industries, showing News leads with 102K median monthly clicks while benchmarks vary dramatically by domain authority and site size.
Google introduced a new spam policy on April 13, 2026 targeting back button hijacking, a deceptive practice that traps users on sites to boost ad impressions.
Google rolled out Universal Cart for cross-retailer checkout in Search and expanded its commerce protocols to new regions and verticals.
A new study of 400 websites pinpoints five shared characteristics of sites thriving in organic search across recent core updates.
Google announced a new spam policy targeting back button hijacking, a deceptive practice that manipulates browser navigation.
Google's John Mueller suggests using country-code TLDs for international sites may be unnecessary and can complicate both site management and search engine comprehension.
The EU's Digital Omnibus proposal aims to relax certain GDPR and AI Act provisions to streamline AI training and cookie consent processes.
OpenAI is moving the ChatGPT sources button from a visible footer position to a hidden three-dot menu, potentially reducing click-through visibility to cited sources.
Google filed an amended complaint against SerpApi after its original lawsuit was dismissed, now focusing on anti-bot circumvention and unauthorized use of licensed content.
Google is extending its AI-generated description experiment from Search ads to Shopping and Product ads, raising questions about advertiser control and campaign performance.
Mark Zuckerberg claims Meta's AI investments are delivering faster revenue growth, though skeptics question the long-term payoff.
SEO tracking tools detected ranking volatility over the July 18-19 weekend, though Google has not confirmed a new update.
Google has updated its guidance to clarify that third-party SEO tools are not officially endorsed and addressed generative AI optimization practices.
Google Search Console now supports natural-language AI prompts for organic search analysis.
Google released its first core update focused exclusively on Discover, marking a departure from previous broad algorithmic changes.
60–70% of AI users are tapping AI for local search, though trust and frequency questions remain, keeping Google central to the customer journey.
Google is accepting extension requests to delay the August 18, 2026 sunset of its Content API for Shopping, with businesses able to apply for delays until October 15 or December 31, 2026.
Google is deploying generative AI in Performance Max to automatically resize video ads into missing aspect ratios, with an opt-out deadline of September 4th.
Google's August 17 Smart Bidding rollout will fundamentally alter how Target CPA and Target ROAS bidding work, prompting PPC professionals to reconsider long-established strategies.