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Research finds Google's AI mode reduces click-through rates and delivers poor user experience

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News

TLDR

New research indicates Google's AI mode reduces organic click-through rates and produces a poor user experience for searchers.

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Optimixed's original report on this story.

Search Engine Journal reports on research showing that Google's AI search mode decreases the number of clicks to organic results and delivers a subpar user experience compared to traditional search.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
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