Optimixed Search News

Research finds Google's AI mode reduces click-through rates and delivers poor user experience

68
News

TLDR

New research indicates Google's AI mode reduces organic click-through rates and produces a poor user experience for searchers.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Journal reports on research showing that Google's AI search mode decreases the number of clicks to organic results and delivers a subpar user experience compared to traditional search.

Topics:AI & Machine Learning in SEOSEO News & Algorithm Updates
Was this useful?
Share

Related articles

55
News

OpenAI Removes UTM Parameters From ChatGPT Links

OpenAI has stopped attaching UTM parameters to links in ChatGPT results, starting with the GPT-6 release, making it harder for site owners to track which traffic came from the platform.

AI & Machine Learning in SEOAnalytics & MeasurementSEO News & Algorithm Updates
55
News

Brands Invest in Content Depth to Win in AI Search

Brands like Fender and Marshall are expanding website content and editorial offerings to improve their visibility in AI chatbots and generative search results.

AI & Machine Learning in SEOContent & StrategySEO News & Algorithm Updates
35
News

YouTube Rolls Out AI Search Chatbot to All US Users

YouTube expanded its AI search chatbot to all US users across desktop, mobile, and Connected TV.

AI & Machine Learning in SEOTools & Platforms
25
News

Google Rolls Out Gemini 4 Argon to AI Mode Subscribers

Google made its Gemini 4 Argon model available through AI Mode for paid subscribers and to developers and enterprises.

AI & Machine Learning in SEOTools & Platforms