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Reddit Appears in 83.9% of Google's Discussions and Forums SERPs

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Research

TLDR

Ahrefs analyzed Google's Discussions and Forums results and found Reddit dominates the space, appearing in 83.9% of queries worldwide.

Optimixed Overview

Optimixed's original report on this story.

Ahrefs conducted an analysis with data scientist Xibeijia Guan examining the prominence of domains in Google's Discussions and Forums SERP results. Reddit.com emerged as the clear leader, showing up in 83.9% of results globally and 87.8% in certain regions, with an average of 1.29 link appearances per result—a finding that highlights the platform's outsized visibility in a dedicated Google search feature and raises questions about opportunities for other discussion and forum sites to gain traction in organic search.

Topics:SEO News & Algorithm Updates
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