Google's September spam update may take two weeks to fully roll out; Search Console adds image search data

Google has begun rolling out a spam algorithm update that will take approximately two weeks to fully deploy across its index.

Google has activated SAFE, an AI spam detector designed to catch AI-generated content spam, likely integrated into its broader spam-fighting efforts.

Google deployed its fourth spam update of 2026 and expanded Search Console with multimodal search filters and new Page Experience metrics.

Bing is testing an editable icon on search images that lets users modify them using Bing's AI image editing feature.