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Google and ChatGPT are separately testing whether moving citation cards from top to bottom of AI-generated answers affects user click behavior.
Google's SVP Nick Fox claims AI Search features alone send billions of clicks weekly, contradicting widespread reports of declining organic traffic.
SE Ranking tracked 482 Reddit posts and found Reddit's presence in AI search answers is expanding, warranting inclusion in AI search visibility tactics.
Google's Job Indexing API only confirms notification receipt—not crawling, indexing, or rankings—and approval timelines have become unreliable.
Google's John Mueller says A/B tests with significant differences between variants may show visible effects in search results and indexing.
Google Merchant Center launches an AI Performance report for AI Mode and Overviews, while Google Ads updates its alcohol, gambling, and access-removal policies.
ChatGPT referral traffic reached an all-time high in May 2026, up 36.7% month-over-month across a dataset of over 100,000 websites.
GatherUp examines how agentic AI and Google's Personal Intelligence features could fragment local search visibility into individualized consumer 'swim lanes,' forcing marketers to rethink tracking and strategy.
Google has launched Ask Maps, a conversational AI feature in Google Maps that lets users plan trips and research local businesses through natural language queries.
Recent research suggests ChatGPT prioritizes fan-out searches to already-trusted domains as a spam-reduction strategy.
SEOFOMO News reports that AI is increasingly taking on verification responsibilities in local search, shifting the burden away from consumers.
Google is making view-through conversion optimization video-only in Demand Gen campaigns, expanding it to Display with CPM billing, and enabling it by default for new campaigns.
Google announced Friday that Search is now running on Gemini 3.7 Flash, its newest AI model designed for coding and agentic tasks.
Google is rolling out its latest Gemini 3.7 Flash AI model to Search's AI Mode today for paid Pro and Ultra subscribers globally in English.
Google Search Console's URL inspection tool may display canonicals pointing to spammy sites, warranting closer review of canonical selections.
Google is retiring manual language targeting in Google Ads next month, automatically routing ad selection via AI instead.
Google's Demand Gen campaigns are forcing PPC specialists to move beyond keyword-driven strategy and develop deeper creative, audience psychology, and full-journey measurement skills.
Google is removing the campaign-level language targeting setting from Search and AI Max for Search campaigns in late September, replacing it with automated language matching based on ad language and user signals.
Gary Illyes clarified that hreflang alternate URLs are stored as variants rather than indexed pages in the traditional sense.
Google Search Console's new Platform properties feature lets SEO teams see exactly how YouTube, Instagram, and TikTok content ranks in Google Search—often unexpectedly well.
Google has formally removed the requirement to block internal search results from its guidelines, but John Mueller advises continuing the practice to avoid server load and quality issues.
A Google Business Profiles bug is causing both new and previously approved products to revert to pending status across multiple accounts with no official fix announced yet.
Google's John Mueller and Martin Splitt discuss blocking internal search result pages to prevent infinite crawl traps and database overload.
Google responded to criticism of inconsistent AI Overview responses on race-related queries by deflecting blame to source websites rather than acknowledging responsibility for the AI-generated answers.
Google has made Platform Properties available worldwide, letting creators track how their social and video content performs across Google's discovery surfaces.
Google's robots.txt recrawl feature in Search Console is throwing errors for multiple users, though the issue appears intermittent.
Google has updated its crawling infrastructure documentation with fresh recommendations for optimizing crawl budgets.
Google's search ad revenue jumped 17% in Q2, but investors remain uneasy about the company's mounting AI expenditures and their impact on profitability.
Google has removed the $50,000 lifetime ad spend requirement to access Lead Form assets, opening the feature to far more advertisers while adding Zapier integration and expanding geographic availability.
Google's search leaders claim AI features drive billions of weekly clicks to websites, but Barry Schwartz notes this conflicts with data showing search traffic and CTR are actually declining.
Google is rolling out app integrations in AI Mode, letting users complete shopping, design, and music tasks directly within Search results.
Google is piloting an AI Performance Insights report in Merchant Center that shows how products perform in AI Mode and AI Overviews, with metrics like share of voice and query frequency.
SERoundtable reports potential Google Search ranking volatility around July 11, with SEO community members noting reversals in sites hit by January 2026 updates.
A YMYL site is being heavily cited by ChatGPT despite having zero visibility in Google organic search, suggesting AI models and search engines may be evaluating and ranking content differently.
Google introduced a new spam policy on April 13, 2026 targeting back button hijacking, a deceptive practice that traps users on sites to boost ad impressions.
Google rolled out Universal Cart for cross-retailer checkout in Search and expanded its commerce protocols to new regions and verticals.
Google announced a new spam policy targeting back button hijacking, a deceptive practice that manipulates browser navigation.
Microsoft's retail AI guide reinforces that core SEO tactics remain valuable in an AI-optimized search environment.
Google's John Mueller suggests using country-code TLDs for international sites may be unnecessary and can complicate both site management and search engine comprehension.
Large language models' weak geo-targeting capabilities are causing regional content to surface globally, disrupting market-specific search visibility.
The EU's Digital Omnibus proposal aims to relax certain GDPR and AI Act provisions to streamline AI training and cookie consent processes.
Anthropic's Claude watermark can verify AI authorship when present, but its absence doesn't prove content is human-written.
OpenAI is moving the ChatGPT sources button from a visible footer position to a hidden three-dot menu, potentially reducing click-through visibility to cited sources.
Google filed an amended complaint against SerpApi after its original lawsuit was dismissed, now focusing on anti-bot circumvention and unauthorized use of licensed content.
Google is extending its AI-generated description experiment from Search ads to Shopping and Product ads, raising questions about advertiser control and campaign performance.
Mark Zuckerberg claims Meta's AI investments are delivering faster revenue growth, though skeptics question the long-term payoff.
SEO tracking tools detected ranking volatility over the July 18-19 weekend, though Google has not confirmed a new update.
Google has updated its guidance to clarify that third-party SEO tools are not officially endorsed and addressed generative AI optimization practices.