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Effective link building requires looking beyond individual links to broader strategic considerations.
A judge has allowed a lawsuit alleging SEO sabotage through toxic backlinks to move forward, setting potential legal precedent for the industry.
Google amended its lawsuit against SerpApi to emphasize protection of licensed content from partners like Reddit who explicitly restricted third-party extraction.
Moz announced the first five speakers for MozCon London on November 13, 2026, with sessions covering AI search agents, topical content optimization, and agentic e-commerce.
Aleyda Solis's analysis of 15 leading brands shows AI search relies on external sources for 70–82% of top citations, making digital PR and social presence as critical as owned-site content.
As LLMs reshape search results, Moz breaks down four new SEO tactics—digital PR, barnacle SEO, and more—that prioritize third-party citations over traditional links.
A court ruled against Google on key Digital Millennium Copyright Act claims in its lawsuit against SerpApi, the scraping tool.
The EU has mandated that Google share search data with competitors beginning in 2027, a significant regulatory intervention into search market practices.