EU Orders Google to Share Search Data With Competitors Starting in 2027
TLDR
The EU has mandated that Google share search data with competitors beginning in 2027, a significant regulatory intervention into search market practices.
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Search Engine Land reports that the European Union has ordered Google to begin sharing search data with rival companies by 2027, marking a major regulatory action under EU competition law. The mandate aims to level the competitive playing field by granting access to search data that Google has historically controlled exclusively, potentially affecting how competitors operate and compete in the search and SEO landscape.