Monday, August 3, 2026

TikTok has released Dreamina Seedance 2.5, an upgraded AI video generation model supporting longer clips and advanced storytelling.

Microsoft Clarity now lets users segment AI citation data by branded and non-branded queries to better understand AI visibility across both brand-specific and generic discovery.

Search Engine Land reports that Google has published official guidance on how to format and use text disclaimers effectively in Search ads.

SERoundtable's daily recap flags a Google ranking volatility spike from August 1–3, new Bing and Google tools updates, and platform feature changes.

SEMRUSH's study investigates whether domain or topical authority in one ChatGPT subject domain transfers to improve performance in another.

SERoundtable reports noticeable ranking volatility between August 1–3, driven by an unconfirmed Google Search update that has SEOs observing widespread SERP shuffling and traffic fluctuations.

Google refreshed its Business Profile help documentation with updated guidance on identifying legitimate versus fraudulent calls and texts via WhatsApp and RCS.

Microsoft confirmed it will add page and query-level filtering to Bing Webmaster Tools reports, closing a gap with Google Search Console's existing capabilities.

Google is testing a sign-in requirement as an alternative to CAPTCHAs to verify human searchers, though the test remains unconfirmed and unreplicable by most users.

Microsoft will retire Bing Webmaster Tools' legacy SOAP/POX APIs on August 31, 2026, requiring users to migrate to the REST/JSON API version.

Moz launched an MCP server that lets marketers query its API via plain-English prompts in Claude, ChatGPT, and other MCP-compliant AI tools to generate instant SEO dashboards without custom coding.