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YouTube reports larger thumbnails on desktop homepage increased long-form video engagement

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TLDR

YouTube confirmed that its desktop homepage redesign featuring larger thumbnails increased engagement with longer-form video content despite displaying fewer total videos.

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Optimixed's original report on this story.

YouTube's Todd Beaupré confirmed that the platform's desktop homepage redesign—which uses larger thumbnails but shows fewer videos per page—drove an increase in views of long-form content. The change prioritizes visual prominence over quantity, suggesting viewers engage more with videos that stand out visually.

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