Optimixed Search News

Bing removes site names from search result snippets, showing URLs only

By the Optimixed Newsroom
35
News

TLDR

Microsoft is testing the removal of site names from Bing search results, displaying URLs instead—a test Google ran about a year prior.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Microsoft is testing a change to Bing's search result display format, removing the site name that typically appears alongside snippets and replacing it with the URL alone. Google conducted a similar test approximately a year ago, suggesting Bing may be following a pattern the search giant has already explored.

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