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Bing removes site names from search result snippets, showing URLs only

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TLDR

Microsoft is testing the removal of site names from Bing search results, displaying URLs instead—a test Google ran about a year prior.

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Optimixed's original report on this story.

SERoundtable reports that Microsoft is testing a change to Bing's search result display format, removing the site name that typically appears alongside snippets and replacing it with the URL alone. Google conducted a similar test approximately a year ago, suggesting Bing may be following a pattern the search giant has already explored.

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