Microsoft Advertising Discontinues Max CPC Bidding Option for New Non-Portfolio Campaigns Starting October 1, 2026

Google is rolling out A/B testing, brand and location parameters, and improved Performance Planner predictions across Google Ads and AI Max.

Meta is eliminating advertiser control over which apps and placements receive ads, shifting to an automated system instead.

Microsoft Advertising will disable Max CPC bid caps on new campaigns using automated bidding strategies starting October 1, pushing advertisers toward conversion-based targets instead.

Meta AI now integrates directly with Meta Ads campaigns and Google Workspace to help advertisers analyze performance, identify optimization opportunities, and automate reporting.